Saving Our Client’s Time & Money with
Color Critical Technology
Vibrant, color critical, delicious and appealing images and graphics are absolutely essential to marketing food. For over 15 years, MPP has demanded from our production partners only the highest-quality printed materials that meet our strict standards to ensure that your products look their absolute best.
It has always been a challenge to ensure that food imagery comes off the press looking ready-to-eat. Commercial offset printers frequently use miscalibrated tools and equipment to measure their accuracy to our designs which results in a final output that looks unappealing. That’s why we are extremely excited to be part of the development of a modern and scientifically-proven new method of ensuring accurate color reproduction: ColorSuite.
ColorSuite allows us to significantly reduce the amount of time we spend on press by applying a color-matching AI that ensures that the final output matches our contract proof exactly. This reduction in “make-ready” time on press results in a faster turnaround, less material wastage, and a better looking final product. The efficiency?gained translates into cheaper print which helps our customer’s bottom line.
ColorSuite AI applied to an image